Visitor experience is an important consideration for ensuring Cambridge remains a world-class destination.


Cows about Cambridge

Cambridge BID are working with Wild in Art and Break to provide a public art event that will entertain, enrich, inform and leave a lasting legacy for Cambridge

Restaurant Week

An opportunity to celebrate Cambridge’s vibrant culinary scene, fine food, and the people who produce it

RMG BigSwitchOn126.jpg

Christmas Lights Switch On

An event for members of the public to signify the start of Christmas shopping period in the City Centre & see the switching-on of our Christmas lights across the BID Area

RMG BIDCinemaMarket020.jpg

Night Market & Cinema nights

Delivered in partnership with the City Council, the Night Market & Cinema Nights are designed to animate what is usually a quiet, unused space at night, the Market Square

RMG CIndXmasLights028.jpg

Love Cambridge

Love Cambridge is the brand Cambridge BID delivers their consumer products and events through


Street Aid

Cambridge Street Aid is an alternative giving scheme to help get people off the streets and to help form their future


Supporting City Events & Festivals

Cambridge BID are committed to supporting existing and new cultural events that take place throughout the year.  We have a Grant scheme open for applications on an ongoing basis

RMG Strawberries&Screen001.jpg


In 2018 Cambridge BID introduced a new event to the city, a large LED screen showing the full BBC coverage of Wimbledon

CambridgePark&RideDays_Logo Cropped.jpg

Park and Ride

Cambridge BID works in partnership with Cambridgeshire County Council and Stagecoach to deliver Park & Ride promotions

Cambridge BID has made a significant contribution to the ongoing vitality and vibrancy of the city over the past five years and, in particular, to the way in which we welcome visitors through the City Ambassadors. At Visit Cambridge, we are extremely excited about the opportunities that a second BID term will offer. We are looking forward to working together to deliver a great experience for all users, and a coordinated approach to the city’s marketing and on arrival visitor information.
— Emma Thornton, Chief Executive, Visit Cambridge & Beyond