PR in Cambridge

Welcome to the New Visit Cambridge

Visit Cambridge we want to increase the over night stay and make Cambridge not a one day trip. Starting with our updated website for Visit. Allowing businesses to list themselves on to the site for FREE. As well as being able to list your events for FREE.

List your Business here

List your Event here

2022-2023

Takeover Trip 2022

Objectives

● Secure one influencer and their plus one

● Promote Cambridge as an aspirational holiday destination for winter 2022/23 and beyond

● Showcase the beauty of Autumn/Winter in Cambridge, and position it as the ultimate romantic

getaway

● Highlight the City’s offering from heritage and culture to outdoor spaces, restaurants and

shopping

● Showcase multiple passion points throughout the itinerary

● Ensure Cambridge is kept front of mind

● Drive traffic to owned channels, website and partner channels, including Hotel Du Vin

In order to showcase Cambridge’s diverse offering and highlight the city as a year-round romantic

destination, an influencer takeover was organised in November with @kelseyinlondon. To position

Cambridge as the ultimate romantic getaway, the itinerary included a stay at the Signature Suite in Hotel

du Vin, the Taste du Vin Experience package, a winter punt with Scudamore’s and a visit to Kettle’s Yard

with the support of key partners across the city.

Group trip 2022

Objectives

● Promote Cambridge as an aspirational holiday destination for Autumn, winter and beyond

● Showcase that Cambridge is easily accessible from London

● Highlight the City’s offering from heritage and culture to outdoor spaces, restaurants and

shopping

● Showcase multiple passion points throughout the itinerary

● Ensure Cambridge is kept front of mind

● Drive traffic to owned channels, website and partner channels

In order to showcase Cambridge’s rich offering and promote travel to the City from London, a group

influencer trip was organised in November with @pocketwanderings, @jessonthames, @george_in_london, @stephyttravels and @wakinguphere in attendance. From an overnight at the

University Arms to an autumnal punt with Scudamore’s and a ghost tour, the trip touched on a number of

different verticals and supported many key partners across Cambridge to promote Autumn and beyond

News and Magazines

House of Coco

48 food filled hours in Cambridge - April 2023

Learn more

2021-2022

Objectives

● Promote Cambridge as an aspirational holiday destination for 2022 and beyond

● Showcase that Cambridge is easily accessible from London

● Highlight the City’s offering from heritage and culture to outdoor spaces, restaurants and

shopping

● Showcase multiple passion points throughout the itinerary

● Ensure Cambridge is kept front of mind

● Drive traffic to owned channels, website and partner channels

Group Influencer Trip -March 2022

In order to showcase Cambridge’s rich offering and promote travel to the City from London, a group

influencer trip was organised in March with @ashleemajormoss, @leeshbrock, @ginagoesto, @wanderlustruby and @wakinguphere in attendance.

From an overnight at the new Graduate Hotel to afternoon tea at historic Fitzbillies, the trip touched on a number of different verticals and supported many key partners across Cambridge.