Our Mystery Shop project enables businesses to understand how they are viewed by their customers. We then celebrate excellence in terms of customer service via the Cambridge BID Awards.

What is the project:

Cambridge BID facilitates a mystery shop visit to participating businesses (around June / July each year), giving them a unique opportunity to understand how they are viewed by their current and prospective customers.  The project provides businesses with a comprehensive breakdown of the mystery-shop visit via 1-2-1 online feedback sessions.

The Cambridge BID Awards are presented to those businesses that achieve the highest scores in their Mystery Shop visits and winners and runners up are awarded in each of the categories listed below.

How to get involved?

This is an ongoing project and businesses within the BID area can register to participate in 2024. We are looking for participating businesses in the following categories:

  • Late Night Venue (bars, pubs and clubs)

  • Restaurant

  • Café

  • Independent Business – Fashion, Beauty & Accessories

  • Independent Business – Other

  • National Business – Fashion

  • National Business – Shoes & Accessories

  • National Business – Other

  • Professional Business

  • Leisure / Tourism

  • Accommodation Provider

  • University B&B

  • Market or Street Trader

To get involved please email georgia.dorrian@cambridgebid.co.uk

Key Project Dates for 2024:

Mystery Shop Visits – June / July

Feedback Sessions – September

Cambridge BID Award Presentations - October

Sign up for 2024