Our Mystery Shop project enables businesses to understand how they are viewed by their customers. We then celebrate excellence in terms of customer service via the Cambridge BID Awards.

What is the project:

For 2026 we are continuing with last years approach to the Mystery Shop project. This consists of the Customer Satisfaction Survey which will take place over May, June and July. The survey will allow for customers who are visiting participating businesses to provide scores and comments about their experience - giving real customer feedback.

The top scoring businesses will then be individually Mystery Shopped by independent company Storecheckers. The Cambridge BID Awards are presented to those businesses that achieve the highest scores in their Mystery Shop visits and winners are awarded in each of the categories listed below.

How to get involved?

This is an ongoing project and businesses within the BID area can register to participate in 2026. We are looking for participating businesses in the following categories:

  • Late Night Venue (bars, pubs and clubs)

  • Restaurant

  • Café

  • Independent Business

  • National Business

  • Professional Business

  • Leisure / Tourism

  • Overnight Accommodation

  • Market or Street Trader

Key Project Dates for 2026:

Customer Satisfaction Survey – May, June & July

Mystery Shop Visits – September

Cambridge BID Award Presentations - November

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