The Cambridge BID Mystery Shop programme and Awards evening enables businesses to fully understand how they are viewed by their customers. We then celebrate excellence in terms of customer service.

Mystery Shop Awards Evening, September 2018

Mystery Shop Awards Evening, September 2018


What is the project:

Cambridge BID facilitates two mystery shop visits to participating businesses (around April and July each year), giving them a unique opportunity to understand how they are viewed by their current and prospective customers.  The project provides businesses with a comprehensive breakdown of the mystery-shop via de-brief sessions as well as opportunities for staff to take part in training that common areas for improvements.

Sample Reports are available for participating businesses – if you would like to be sent one please email

A key part of the project is the BID Awards evening, which in 2018 took place on Thursday 20th September at St John’s College from 6.15pm

How to get involved?

This is an ongoing project and we are now recruiting for 2019. We are looking for participating businesses in the following categories:

  • Late Night Venue (bars, pubs and clubs)

  • Restaurant

  • Café

  • Independent Business – Fashion & Beauty

  • Independent Business – Other

  • National Business – Fashion

  • National Business – Shoes & Accessories

  • National Business – Other

  • Professional Business – Open door (estate agents, recruitment, banking)

  • Professional Business – Other (legal, accountancy, consultancy, technology)

  • Leisure / Tourism

  • Accommodation Provider

  • University B&B

  • Market or Street Trader

To get involved please email

Key Dates for 2019:

Round 1 Mystery Shops – March

Round 1 De-Briefs – w/c 29th April

Round 2 Mystery Shops – June

Cambridge BID Awards Evening – Thursday 26th September

Round 2 De-Briefs – Early October

Sign up for 2019:

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