Support & Connect
Cambridge is home to over 146,000 residents, welcomes more than 10,000 daily commuters, and has a thriving student population of around 40,000. This mix of people living, working, and studying in the city creates a unique and valuable audience for local businesses.
By connecting with this community through BID initiatives, your business has the opportunity to promote products and services directly to those who drive Cambridge’s economy and city centre vibrancy.
Love Cambridge Gift Card
The Love Cambridge Gift Card project unites local businesses under one scheme to keep spend local and boost the city centre economy. By joining, you’ll benefit from new customers and be part of a collective Cambridge-wide initiative.
Cambridge BID Grant Pot - Supporting City Events & Festivals
The Cambridge BID Grant Pot helps local events and festivals thrive, driving footfall and showcasing everything that makes Cambridge vibrant. By supporting organisers with funding and promotion, we’re investing in projects that bring people together, celebrate our city’s culture, and boost the local economy.
Footfall and City Performance
Stay informed with Cambridge BID’s performance monitoring reports, including weekly footfall and monthly city data.
Mystery Shop - Cambridge BID Awards
Understand how your business is viewed by customers and compete for recognition in the Cambridge BID Awards. Through a mix of customer satisfaction surveys and independent mystery shops, you’ll gain valuable feedback on your service. Top-performing businesses are celebrated Cambridge Independent, showcasing excellence and building customer trust.
Business 2 Business - Networking Events
Our B2B networking events bring Cambridge businesses together to share ideas, build connections, and explore opportunities for collaboration. From informal socials to focused discussions, these events strengthen relationships across the city centre and give your business a stronger voice within the community.
Ambassador Service
Cambridge BID’s Ambassadors are the friendly face of the city, providing a vital link between businesses, visitors, and the BID team. They welcome people to Cambridge, offer guidance and information, and report issues affecting the trading environment. For levy payers, the Ambassadors act as eyes and ears on the ground—supporting businesses, sharing updates, and helping to ensure the city centre remains safe, vibrant, and well-managed.
