Welcome & Experience
Our focus is on making Cambridge a city that feels welcoming to all—whether you’re visiting from overseas, commuting for work, studying here, or calling it home. We achieve this through a vibrant programme of events, city-wide promotions, and initiatives that showcase everything Cambridge has to offer.
Events in Cambridge
Cambridge BID delivers and supports a year-round programme of events that bring the city to life, attract visitors, and drive footfall to local businesses. From seasonal celebrations and cultural festivals to networking opportunities and city-wide campaigns, our events showcase the best of Cambridge while encouraging people to explore, spend, and stay longer.
Visit Cambridge
Visit Cambridge is the city’s destination brand, managed by Cambridge BID, designed to showcase all that Cambridge has to offer to visitors from around the world. Through campaigns, digital platforms, and partnerships, we highlight the city’s culture, history, shopping, food and drink, and experiences. By attracting more visitors and encouraging longer stays, Visit Cambridge supports the local economy and drives additional footfall to our levy-paying businesses.
Christmas in Cambridge
Each year, Cambridge BID delivers the city’s a range of events over the Christmas season. From festive lights and special events and promotional activity, the campaign creates a vibrant atmosphere that attracts visitors and boosts trade. By showcasing the city as a must-visit Christmas destination, we encourage people to shop, dine, and celebrate locally—supporting businesses across the BID area during the crucial festive season.
Marketing Opportunities
Cambridge BID offers levy payers a range of marketing opportunities designed to boost visibility and attract customers. Through our consumer brands, Love Cambridge and Visit Cambridge, businesses can benefit from targeted campaigns, seasonal promotions, digital features, and event partnerships. These opportunities put your business in front of residents, students, and visitors, helping you to reach new audiences, build brand awareness.
Public Art
Bringing colour and creativity to one of Cambridge’s most characterful streets, the King Street Mural is a major new public art project commissioned by Cambridge BID and delivered in partnership with Graffwerk.
This piece will not only transform the look and feel of King Street but also strengthen its appeal as a destination for residents, visitors, and local businesses alike.
City Dressing
Cambridge BID invests in city dressing to make the city centre more attractive, welcoming, and vibrant all year round. From seasonal bunting to festive lights and creative installations, these enhancements improve the look and feel of Cambridge, encourage visitors to explore, and create memorable experiences. For businesses, city dressing helps increase footfall, dwell time, and overall customer satisfaction—supporting a thriving trading environment.
Ambassador Service
Cambridge BID’s Ambassadors are the friendly face of the city, providing a vital link between businesses, visitors, and the BID team. They welcome people to Cambridge, offer guidance and information, and report issues affecting the trading environment. For levy payers, the Ambassadors act as eyes and ears on the ground—supporting businesses, sharing updates, and helping to ensure the city centre remains safe, vibrant, and well-managed.
