Visit Cambridge Business Partnership Launched

Cambridge BID, is currently leading on project delivery under the Visit Cambridge brand.

For businesses outside the BID area or for those not paying a BID levy who would like to get involved in our project delivery for Visit Cambridge we have launched a Business Partner Scheme.

Visit Cambridge Delivery

Our new Visit Cambridge Business Partnership website details our areas of project delivery which include:

1.         Digital Footprint – Managing the Visit Cambridge Website (www.visitcambridge.org), all Visit Cambridge Social Media Chanels and the Visit Cambridge Image Library

2.         Press & PR Activity – Working with Travel PR specialists MMGY to promote Cambridge as an overnight destination through a mix of Press and Influencer Visits throughout the year.

3.         Travel Trade Representation – Ensuring Cambridge is visible domestically and internationally in key markets. Attending Trade Shows, publishing a travel trade guide for Cambridge and manging trade enquiries we receive.

4.         Industry Networking – delivering two networking based social events per year (one in Summer and the other in Winter) plus two seasonal press launches per year (one ahead of Spring / Summer and the other ahead of Autumn / Winter). We will also continue to attend national industry events representing Visit Cambridge.

How you can get involved?

For Businesses outside the BID area or for those not paying a BID Levy we have launched our Visit Cambridge Business Partner scheme. Membership is priced depending on the size of your business and runs for 12 months.

Full details about becoming a Business Partner are here - https://www.visitcambridgepartnership.co.uk/business-partner

Become a Partner before 31st July 2025 for a 25% discount for the first year.

Visit Cambridge Business Partners will benefit from:

·       Raising the profile of their Business and ensuring their offer is fully represented within our activity

·       Representation in our Travel Trade Activity - our online guide, trade show attendance and inclusion within Newsletters

·       Invitations to Visit Cambridge Networking and Press Events

·       Involvement in Press & PR / Influencer Activity

Questions about Visit Cambridge Project Delivery or the Business Partner Scheme should be directed to Helen Hames, Director of Destination at helen.hames@cambridgebid.co.uk

Fix Your Fashion – and Your Uniforms – at the Cambridge Crotch Workshop!

Got a uniform that's seen better days? Whether it’s worn knees or the dreaded cyclist’s crotch, help is at hand — and it’s sustainable too! As part of Summer in the Square, the Cambridgeshire Repair Café Network is bringing its brilliantly titled Cambridge Crotch Workshop to Station Square on Wednesday 30 July, 4:30–6:30pm.

This fun, free drop-in session is all about giving your clothes a second life. Bring along a pair of jeans, work trousers, or any well-worn favourite and learn from the Repair Café’s amazing volunteer team how to patch them up with pride.

Even better — Cambridge BID will collect your workplace uniforms and take them to be repaired for you! Just email jenny.granshaw@cambridgebid.co.uk to arrange collection.

Don’t miss this chance to learn a new skill, be planet-friendly, and support circular fashion in the city.

More on Summer in the Square: https://www.cambridgebid.co.uk/summer-in-the-square

More on Cambridgeshire Repair Café Network: https://cambridgecarbonfootprint.org/what-we-do/repair-cafes/

Art Club returns for 2025/26

Event Title: The Art of Resistance in a Digital Age
Date: Thursday 3rd July 2025
Location: University Arms Hotel, Cambridge

Cambridge BID relaunched its monthly Art Club series with the first event of the 2025/26 year on Thursday 3rd July 2025. The evening, titled The Art of Resistance in a Digital Age, featured guest speaker Adele Zeynep Walton, an author and online safety advocate, marking a key stop on her UK book tour. The session explored the human cost of digital life, its impact on mental health and literacy.

Event Overview

• Speaker: Adele Zeynep Walton, author of Logging Off

• Topic: The human cost of digital connectivity, digital wellbeing, and literacy as a form of resistance

• Format: Talk, Q&A session, book signing, and networking

• Hospitality: Guests received a complimentary welcome drink

• Accessibility: Content guidance was shared in advance due to sensitive themes in the book (including mental health, suicide, and eating disorders)

Attendance and Growth

Building on last year’s success, the format was expanded to accommodate more guests. In 2024, Art Club events had a maximum capacity of 20 guests. For this first event of 2025, we welcomed over 30 attendees - around a 50% increase in participation.

Venue and Atmosphere

The event was hosted at the University Arms Hotel, which provided a high-quality, intimate, and welcoming space. The venue's elegant setting and attentive staff created the perfect backdrop for thoughtful discussion and engagement.

Feedback and Testimonials

Attendee feedback was overwhelmingly positive, with praise for the speaker’s authenticity, the relevance of the topic, and the overall event experience. We also received encouraging comments from the artist and the University Arms Hotel, who both expressed enthusiasm about their involvement.

Adele Zeynep Walton, the artist, shared: ‘I had a wonderful time speaking at the University Arms Hotel about my debut book Logging Off as part of the Art Club series. It was a brilliant evening with inspiring conversation and hopeful reflection on social media, community and connection. Thank you so much to the BID, and all the staff and management for accommodating me at the hotel and giving me a unique opportunity to see the beautiful city of Cambridge.’

Abby Pollock, event organiser, shared: “It was incredibly valuable to see so many people engaging with such an important and timely topic. Adele’s talk sparked genuine reflection and conversation, which is exactly what Art Club is all about. We're thrilled to have kicked off the new season with such momentum and can’t wait to bring more creative events to life across the city.” 

Looking Ahead

This event marked a strong return for the Art Club programme and reinforced Cambridge BID’s role as a facilitator of meaningful cultural dialogue in the city. The focus on digital resistance and mental wellbeing helped broaden the reach of the series to include younger audiences, professionals, and those in creative and digital industries.

The success of this session builds positive momentum for the 2026 Cambridge Arts Festival and provides a strong foundation for the Art Club calendar in the months ahead.

Cambridge BID is excited to continue the Art Club series throughout the year. We’re always looking to collaborate with local businesses who are interested in hosting future sessions and using their spaces in creative, engaging ways. If you’d like to get involved, please contact us at info@cambridgebid.co.uk