On Thursday 21st August, Cambridge BID partnered with the Cambridge Film Festival Youth Lab to deliver a day of creative content production as part of our festival sponsorship. The initiative challenged young filmmakers to produce short videos that promote Cambridge as an overnight destination – highlighting everything from “24 Hours in Cambridge” experiences, to food and drink trails and hidden gems across the city.

Cambridge BID, is currently leading on project delivery under the Visit Cambridge brand.

For businesses outside the BID area or for those not paying a BID levy who would like to get involved in our project delivery for Visit Cambridge we have launched a Business Partner Scheme.

Got a uniform that's seen better days? Whether it’s worn knees or the dreaded cyclist’s crotch, help is at hand — and it’s sustainable too! As part of Summer in the Square, the Cambridgeshire Repair Café Network is bringing its brilliantly titled Cambridge Crotch Workshop to Station Square on Wednesday 30 July, 4:30–6:30pm.

Cambridge BID relaunched its monthly Art Club series with the first event of the 2025/26 year on Thursday 3rd July 2025. The evening, titled The Art of Resistance in a Digital Age, featured guest speaker Adele Zeynep Walton, an author and online safety advocate, marking a key stop on her UK book tour. The session explored the human cost of digital life, its impact on mental health and literacy.

Cambridge BID has teamed up with local illustrator and designer, Lele Saa, to produce a fun and quirky new leaflet especially for workers and commuters in the city. The leaflets will be delivered to offices and places of work, during World Wellbeing Week (June 24th – 30th) to help businesses spark important conversations with their employees about what it means to live and work in healthy balance.